I cannot believe this selfish stupidity.  Priests are to serve flocks, not risk their life in bread and circuses to "raise money" for a worthy cause.  Everyone involved should be ashamed and severely censured.  This is NOT "what Jesus would do."  A shepherd does not leave his flock so that he can jump off a cliff to raise money for a better pen.
http://www.metronews.ca/halifax/world/article/42740
