This guy looks like the guy who invented USB, who stars in a Microsoft ad where he is like an incredible celebrity just slaying his fans as he saunters to go get a coffee.
http://news.bbc.co.uk/2/hi/south_asia/8233815.stm
Maybe if Microsoft thought it was actually him, they'd darken the sky with airplanes and other resources to find him, using their intellectual and IT and resources prowess.
On a serious note, I sincerely hope he and the others are found alive and well, but I am realistic, it's a very tough area.