Car pop up ad linked to only sad death news?

Anyone else notice this weird thing? On a certain NYC online daily newspaper site whenever you click on a story that is about a dead child or some other death tragedy a pop up ad for a certain T car appears, and it is a nerdy looking guy who is doing what is supposed to be "funny" ad work. The pop up ad actually blocks the news text and travels down the page so you can't read it. And the close x is no where to be found. I think some web designer is having sick humor because this type of thing is very common, just not as obvious (and disrespectful) as this example.